Somo fit
Somo Fit is a boutique exercise and relaxation space located in California, USA. It is a combination of a gym with a spa and yoga studio.
The entire space belongs to SOMO Village, so we wanted to keep the color scheme of the place with the sass of boutique fitness studios.
The site is built in a modern style, full of interactions so that the person browsing does not feel bored. This is a site where there was an opportunity to play with design and style.
We designed the new concept based on the direction given by SOMO Village. It should be natural but also dynamic. In this case, we also based it on Sonoma Mountain, but looking at it from the side, we combined the paths that mark the direction towards the mountain and something like the shadows warmed up in the SPA. And a solid was created that combines the ideals of SOMO Village and SPA and Fitness. In addition, a clothing line was created that could be sold as merchandise in the gym.
The site was designed to show simple images and to represent the dynamism of sports. Certain elements stretch vertically or horizontally. In addition, there are video elements that show the human side of the gym.
