Somo Village
Nestled in the foothills of Sonoma Mountain, SOMO Village is a community rooted in sustainable living. Guided by the belief that health, balance, personal relationships and a close connection to nature are essential to happiness, fulfillment and longevity, SOMO Village seamlessly blends the convenience of urban living with the serene beauty of Sonoma County. More than just a place to live, it is a vibrant community where people come together to work, learn, play and celebrate the beauty of life.
SOMO Village is built on four core values: Community, Health and Wellness, Sustainability, and Arts and Culture.
In designing the overall branding, we had to take into account Somo’s core values and the environment in which the place is located. During a joint workshop, we determined that the location has a great influence on how SOMO Village is perceived. The main brand of SOMO Village was based on the topographical Sonoma Mountain and was embedded in the landscape.
The color scheme is based on the colors of the environment and the California landscape around Sonoma Mountain.
“SOMO Village is a neighborhood in Sonoma County that puts health and wellness first. It is a place to participate in exciting events, enjoy the arts, and admire beautifully designed homes that promote health, happiness, and active lifestyles.”
Every ingredient for
complete lifestyle
SOMO Village offers everything you need to live a healthy, happy and active life.
Fill your days with rich experiences, work better, feel better.
SOMO Village was the first brand, as it later became a whole group of brands under the Somo banner.
We thought that since SOMO Village is based on the topographical lines of the mountain, why not apply this treatment to sub-brands.
The resulting brands were: SOMO Cowork and SOMO Build. And to tie it all together was the SOMO Group. The whole process was based on 3 interconnected wheels. In different cultures and philosophies, the three circles can symbolize concepts such as unity, harmony or the interconnectedness of mind, body and spirit, which perfectly reflects the SOMO way.
During the design process, the owners asked to add sub-brands such as SOMO Concerts (an agency dedicated to organizing concerts in the village) and SOMO Headwaters (Headwaters Farm and Garden is designed to inspire and create a sense of awe and connection to the land). In the case of both proposals, the circular lines continued to be used, while the concept of topographical lines no longer played with the owners’ imagination. In the first case, we used the sound notation in the form of a line, while in the second case it is a lily based on the topography of the SONOMA mountain, and after the owners’ decision, we dropped the prefix SOMO so that the brand could function independently.
The SOMO Village site was designed strictly as an image site with the possibility to contact the owners. The goal was to present the idea and possibilities of the site. An important thing was to show event possibilities and cooperating artists. The site is constantly evolving, as the idea of the owners is constantly changing. Each of SOMO’s activities has its own idea and presents different points of view. In addition, the site also has a sales function to make the whole concept of creating a place friendly to nature and people come together. Based on Somo Village, the SOMO Living website was also created as a website that combines Home Estate + Lifestyle. It is a sales site where you can make an appointment and view your future home, but also learn about the benefits of living in a place like SOMO Village.
